The EU4BUSINESS facility recently underwent an exciting and comprehensive rebranding transformation. This strategic overhaul aims to reinforce its mission, and enhance its impact on the business community across the European Union (EU) and the Eastern Partnership (EaP) region.

In order to ensure a coherent and coordinated communication and unified visual style, the EU4BUSINESS: CONNECTING COMPANIES project has also revised its visual identity, contributing to the establishment of a strong brand voice of the EU4BUSINESS umbrella initiative and building brand awareness and trust.

A rejuvenated visual identity, including a fresh colour palette and innovative design elements, has been unveiled in sync with the announcement of the extended project time frame. This helps convey the renewed vision and objectives of the project for the coming year.